BA (Hons) International Marketing Tourism and Management

Hospitality and tourism are part of today’s fastest growing sectors. This programme provides students with the basis for success in this area of work in trade and management. Alongside the theory you’ll learn, you’ll be asked to consider and experience very practical aspects of hospitality and tourism.

By exploring the impact of activities related to hospitality and tourism in various international contexts, students will gain the knowledge and skills sought by the employers of this booming sector.

Graduating from this course will open up a wide range of career opportunities in hospitality and tourism: industries which continue to thrive around the world. Accomplished graduates are always in high demand, and this highly practical course will prepare you for a wide range of management and leadership positions.

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Course details

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Benefits of the Course

Your tutors have all come from industry, where they gained extensive international management experience. This enables them to contextualise the theory they teach.
You will benefit from a small student cohort, with lots of opportunities for individual contact and personalised learning. You and your tutors will get to know each other well.
Internships, and the chance to network with employers during your course, could lead to employment offers when you graduate.
Besides your industry-specific skills, this course will also develop your ‘softer’ skills – such as self-reliance; interpersonal, leadership and communication skills; logical approaches to work; creative problem-solving; and business acumen. These are highly transferable across all industries, and would be useful if you decide to branch out into other sectors.
Career-oriented activities will help you learn to make effective job applications and to present yourself well in writing (on your CV) and in person (at interview or a networking event).

Modules

Developing Business Skills

The aim of this module is to ensure you have a clear understanding of the requirements of the final year of undergraduate study, and provide you with a range of skills that will enable you to navigate your programme of study with the greatest chance of success. Hospitality and tourism managers must know how organisations function; interconnect with other roles; and be effective communicators and team members.

Business Research Methods

This module gives you the methods and a methodology for undertaking a piece of research in the business or management field. Honing your academic research capabilities in preparation for your final major project will also provide a lifelong skill.

International Business Strategy

This module aims to provide you with an understanding of the challenges of international business and of the strategic issues facing businesses. Tourism and hospitality are competitive sectors, so strategic business acumen will help to create and sustain success.

International Marketing Strategy

You are introduced to the various aspects of international marketing with the principal objective of developing the skills to identify, analyse and solve problems encountered in the development of international marketing strategies. Marketing starts with the customer and builds from there: learn to develop end-to-end marketing strategies for achieving key goals.

Work-based Project

We will encourage you to apply for a workplace project which is relevant to your studies and, if possible, match your career aspirations.

International Hospitality Operations Management

This module provides you with an understanding of the skills, techniques, technology and management issues involved in hospitality operations. Explore the complex systems which ensure efficiency and a great customer experience, and how to respond when challenges arise.

International Tourism Destination Management

You will develop an understanding of the complex range of business and management strategies for tourism businesses. You will develop a critical awareness of the need for a holistic approach to tourism destinations and its complexities, whilst making extensive use of international case studies. Learn to balance a region’s promotion with the need to protect it from bad development, labour abuse and environmental threats.

Upon successful completion you should be able…

Discuss the ethical, social, economic and historical contexts of tourism and hospitality.
Demonstrate an ethical, sustainable approach to business with a strong sense of social responsibility.
Understand the economics of the industry, and how to manage turnover and profitability.
Describe the many operational roles which contribute to a successful tourism or hospitality business.
Collaborate successfully with, and lead, teams from diverse cultures and backgrounds.
Take a well-developed approach to critical thinking, situational analysis and problem-solving
Use what you’ve learned, in theory and practice, to solve operational problems and make business improvements.
Understand strategic decision-making, including in the international arena.
Identify and respond appropriately to diversity among consumers, employees, organisations, governments and external agencies.
Identify and analyse business problems in both local and international arenas, and formulate potential solutions.

Career Opportunities

This course would have helped prepare you for a career in international tourism or hospitality management, and you’ll enjoy a wide range of stimulating opportunities to engage with employers and events in industry.

Entry Requirements

BTS, DUT, CPGE, 2nd year of university graduates – The equivalent of 120 ECTS.
Students with a good level in English: a minimum TOEIC score of 650 or the grade of 13/20at the BTS ou DUT English exam.