BA (Hons) Global Marketing

Marketing is recognised by the most successful organisations as a vital contributor to the highest levels of business strategy. This fascinating one-year course will equip you with the skills you need to begin or advance your career in marketing.

Marketing around the world is currently undergoing a series of fundamental and far-reaching social and technological changes. This course will equip you with the knowledge and managerial skills you need to succeed in these new market realities, enabling you to impress employers with your specialist knowledge and innovative thinking. The course has been developed in consultation with experts across a range of private and public sectors, ensuring that our graduates have the skills employers need.

You’ll learn the science of marketing management, consumer behaviour, customer relationships, and communications (including digital). You’ll grow into a highly skilled marketing professional, able to create comprehensive marketing strategies across a range of channels and market types and to develop new solutions to real-life business problems.

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Course details

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Benefits of the course

You’ll explore how marketing operates within the private, public and voluntary sectors all over the world.
You’ll learn how marketing activity can operate in-house or may be outsourced to a wide range of specialist agencies
You’ll develop a solid grounding in the principles of business and how marketing contributes to achieving overall business objectives.
We use a wide range of enjoyable, practical and innovative teaching methods, including business simulations and project-based activities.
We’ll show you how to develop comprehensive marketing strategies, and how top-level objectives filter down to individual marketing tactics.

Modules

Developing Business Skills

The aim of this module is to ensure you have a clear understanding of the requirements of the final year of undergraduate study, and provide you with a range of skills that will enable you to navigate your programme of study with the greatest chance of success. Marketers must know how organisations function; interconnect with other roles; and be effective communicators and team members.

Business Research Methods

This module gives you the methods and a methodology for undertaking a piece of research in the business or management field. Honing your academic research capabilities in preparation for your final major project will also provide a lifelong skill.

International Business Strategy

This module aims to provide you with an understanding of the challenges of international business and of the strategic issues facing businesses. You’ll explore how organisations plan for achieving their high-level goals, and how marketing contributes to this process.

International Marketing Strategy

You are introduced to the various aspects of international marketing with the principal objective of developing the skills to identify, analyse and solve problems encountered in the development of international marketing strategies. Marketing starts with the customer and builds from there: learn to develop end-to-end marketing strategies for achieving key goals.

Work-based Project

We will encourage you to apply for a workplace project which is relevant to your studies and, if possible, match your career aspirations.

Advanced Marketing Strategy

Drawing on strategic marketing concepts and theories underlying the development of plans and controls for longer-term strategic purposes, you will study the skills required to design, implement and administer a marketing strategy. Develop your understanding of how marketing influences business decision-making and operations at the highest levels.

Marketing Communications

This module aims to provide insights into how the media planning function works and you will learn how to produce communication campaigns that deliver business and marketing objectives. Communication is a highly skilled art. Getting it right involves tailoring a huge range of approaches to meet your goals.

Upon successful completion you should be able…

Understand what marketing is and is not, and how it is practised by different types of organisation around the world.
Describe the global economic, cultural, political, financial and business contexts within which organisations, and marketing functions and operate.
Describe how organisations interact with their external environments and audience.
Apply your knowledge of marketing principles and practices to a wide range of industries and within an international context.
Understand the place of the consumer and the organisation in a competitive global environment.
Understand the nature of strategic decision-making in organisations.
Collect, analyse and present key information which will inform decision-making and enhance business performance.
Make creative and innovative improvements in the way marketing is done.
Communicate effectively in spoken and written contexts, adapting your approach appropriately according to audience, medium, channel and location in the world.
Identify and analyse problems within organisations, and suggest suitable marketing solutions and contributions.

Career Opportunities

Every module of this course is internationalised, so you’ll take a global approach to all of your studies. Your tutors are likely to arrange an optional overseas field trip, during which you might engage with businesses, major events and/or universities. In your final term, you have the option of an internship, which you could arrange to do overseas.

You will study among students from a wide variety of cultures and nationalities, bringing with them different perceptions and ideas shaped by their home cultures. All students are encouraged to share these, for the benefit of everyone else. Your tutors will also bring their own experiences of working, researching or consulting internationally.

Entry Requirements

BTS, DUT, CPGE, 2nd year of university graduates – The equivalent of 120 ECTS.
Students with a good level in English: a minimum TOEIC score of 650 or the grade of 13/20at the BTS ou DUT English exam.