BA (Hons) Fashion PR and Communication
Enhance your marketing knowledge, business understanding, critical thinking and skills, preparing you for a promising career in fashion with a specialisation in digital marketing with data analysis.
The course is aimed at holders of 120 ECTS credits in various fields, including fashion design, media or business management, who wish to pursue a career in fashion public relations. During this programme, you will learn about:
Brand storytelling and the design and management of PR campaigns.
How media relations are developed and how networks are built.
How to present ideas for media coverage.
How to interpret and use data analysis to measure results and inform future communications strategy.
Apply to study our Fashion programme as an ‘Initial’ and work part-time to fund your studies or apply as an ‘Apprenticeship’.
About this degree
Browse the content below to find out more about this diploma
Why this degree
Fashion is a field that encompasses the design, production and marketing of clothing, footwear, accessories and other fashion items. It is often associated with culture, identity and self-expression. Fashion is also influenced by trends, social and economic changes, and historical events.
Fashion is an important economic sector: The fashion industry is one of the largest economic sectors in the world. It creates jobs and generates income for many countries.
Fashion is a reflection of society: Fashion reflects the history, culture and values of a society. By studying fashion, we can understand how society has evolved over time.
Fashion is a form of artistic expression: Fashion is a form of artistic expression that allows designers to create unique and original pieces. Studying fashion allows us to understand how designers use fabrics, colours and shapes to create wearable works of art.
Modules
Fashion PR and communication 10ECTS :
This module aims to prepare you to understand and plan a communications strategy, a key skill for all communications professionals, whether working freelance or for a fashion company.
Copywriting for fashion 10ECTS :
Copywriting is a strategic communication tool used by all fashion brands, and a highly sought-after skill. This module aims to teach you the knowledge, skills and techniques needed to become an effective copywriter for the fashion industry.
Strategic Management 10ECTS:
This module provides a practical overview of several different approaches to strategic management and explores their scope, purpose and outcomes. To be effective, strategic managers need to know the strengths and weaknesses of each approach and recognise where and how they can best be adopted.
Professional PR Practice 10ECTS:
Studying this module gives you the opportunity to work on a ‘live’ project as a consultant to a real industry client. You will examine three fundamental aspects of creating PR and fashion communications strategies, including branding, media targeting and management planning. The aim is to develop your transferable skills and analytical research, as well as encouraging you to find solutions to problems. Translated with www.DeepL.com/Translator (free version)
Career opportunities
A Bachelor of Fashion Marketing prepares graduates for a variety of careers in the fashion industry that combine marketing, business and creative skills. Some possible job roles include:
Fashion Marketing Manager:
A fashion marketing manager is responsible for developing and implementing marketing strategies to promote fashion products or services. They analyse market trends, target audiences and competitors’ activities to create effective campaigns that increase sales and brand awareness.
Purchasing Manager :
A retail buyer selects and buys fashion products for a retail shop or online platform. They work closely with suppliers, designers and merchandisers to ensure that products meet the needs of the target market and fit in with the shop’s budget and brand image.
Product manager/project manager:
a brand manager is responsible for developing and maintaining a brand’s identity, image and reputation. They create marketing campaigns that are in line with the brand’s values and personality and ensure that all communications and products reflect the brand’s vision.
Fashion PR specialist:
A fashion PR specialist manages the relationship between a fashion brand or designer and the public. Translated with www.DeepL.com/Translator (free version)